Setting short and long term objectives for your business is important. We establish a set of objectives every year and build a plan around them. Measuring your actual performance in a timely and consistent fashion is critical. We must constantly measure the important aspects of our businesses using various performance metrics. Finally, understanding how we are trending over time is important.
At Meta Section, we love checklists. We have checklists for everything (well almost). We strive for process optimization. This aids in speed, quality, and thoroughness. Whenever we start on an eCommerce project for a customer, we refer back to this checklist to make sure all of the site basics are covered.